PlayStation

Batman: Arkham Knight

Info

For the launch of Batman: Arkham Knight and the exclusive Scarecrow Nightmare Missions, which were available only on PS4, we created a campaign that was truly 'For The Players'.

To prepare eager gamers for the missions we created a bespoke animated trailer, as well as a series of detailed digital blueprint assets. These assets were leaked online in various formats (gifs, video, jpgs etc) via various social networks, with each giving hints and tips that would help prepare players for when they came face to face with Batman’s biggest nightmare, a 100ft Scarecrow.

Credits

Art Director
Tony Bartolucci

Copywriter
Joe Craig

Agency
180 Amsterdam

Chief Creative Officer
Al Moseley

Executive Creative Director
Dave Canning

Executive Creative Director
Dan Treichel

Creative Director
Martin Beswick

Creative Director
Martin Terhart

Designer
Javier Garcia

Designer
Luca Cioni

Illustrator
500gls (Bas de Graaf)

Illustration Rep
Unit

3D and CGI (film)
Not To Scale