New York Lottery

“Dave the Dollmaker”

Info

New York Lottery created an app that lets players check their numbers from anywhere on their smartphone. To spread the news to New Yorkers, we decided to tell a story about the perils of not knowing you're a millionaire.

In this spot, Dave is still working at his miserable doll factory job because, sadly, he doesn't have the app.

Tags

TV/VideoAdvertising

Credits

Associate Creative Director (Art)
Tony Bartolucci

Associate Creative Director (Copy)
Colin Lapin

Agency
DDB New York

Chief Creative Officer
Matt Eastwood

Executive Creative Director
Menno Kluin

Group Creative Director
Rich Sharp

Group Creative Director
Mike Sullivan

Director
David Gaddie

Head of Production
Ed Zazzera

Executive Producer
Walter Brindak

Executive Producer
Angela Bowen

Producer
Zac Zimmerman

Production Company
The Colony