Dana's Housecleaning is a Knoxville, TN service that matches available housekeepers with homeowners seeking them.
I thought a mark would work well for this small business as an element they could use on uniforms, vehicles, stationery, etc., and could live independently from the logotype when desirable. After exploring various iconic references to cleaning tools such as mops, brooms, and dustpans, I settled on a simpler, more abstract representation of cleaning: bubbles. I found the result to be a charming and friendly solution.
Creative DirectorTony Bartolucci