“It's a tough game. Go smash it.”
Because Gaël Monfils doesn’t fit the mould of a traditional tennis player we removed him from the court to an unexpected environment, letting his trademark moves and larger-than-life character shine.
Here he uses all speed, agility and his ASICS Gel-Resolution 6 shoes to outplay a group of cunning ball-launching opponents.
The commercial aired on all major TV channels globally and featured on Eurosport throughout the clay court season.
Chief Creative Officer
Head of Production
Brenninkmeijer & Isaacs