Outdoor Poster & Billboard Campaign
With mounting competition from other large coffee chains, Starbucks wanted to run a playful outdoor poster campaign reminding America of it's commitment to great coffee. The ads ran in major cities like New York, Boston, Washington DC, San Francisco, and Seattle.
In New York, we launched a massive billboard wall in Times Square, a poster domination of Grand Central Station, and a "stream of consciousness" poster series in the Port Authority hallway that engaged commuters with a thought-provoking story as they made their way to work.
BBDO New York
Chief Creative Officer