New York Lottery's Powerball

Print/Outdoor Brand Campaign

Info

When New York Lottery's Powerball doubled it's starting jackpots from $20 million to $40 million, winners would be the kind of rich where money was no object. The Lottery needed a campaign to help inspire the imaginations of New Yorkers and drive ticket sales.

So we launched the "Yeah, that kind of rich." campaign, and kicked it off with this series of print ads depicting outrageous scenarios that would only be possible for a big Powerball winner.

Tags

PrintAdvertising

Credits

Associate Creative Director (Art)
Tony Bartolucci

Associate Creative Director (Copy)
Colin Lapin

Agency
DDB New York

Chief Creative Officer
Matt Eastwood

Executive Creative Director
Menno Kluin

Group Creative Director
Rich Sharp

Group Creative Director
Mike Sullivan

Designer
Juan Carlos Pagan

Photographer
Brad Harris

Retouchers
The Image Clinic, John Cason

Art Buyer
Jane Piampiano