ASICS

Running

Info

ASICS' 2015 campaign encouraged runners to break their repetitive running routines in order to become stronger and more enthusiastic runners. The tagline 'It's a big world. Go run it.' reminds them that there's a lot more to running than a loop around the local park.

We represented this idea visually by creating inspiring running landscapes and placing them on the soles of corresponding ASICS products; we created a long country road for the distance shoe and an urban cityscape for the natural shoe.

Tags

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Credits

Art Director
Tony Bartolucci

Copywriter
Joe Craig

Agency
180 Amsterdam

Chief Creative Officer
Al Moseley

Creative Director
Dean Maryon

CGI and Retouching
Smoke & Mirrors