ASICS' 2015 campaign encouraged runners to break their repetitive running routines in order to become stronger and more enthusiastic runners. The tagline 'It's a big world. Go run it.' reminds them that there's a lot more to running than a loop around the local park.
We represented this idea visually by creating inspiring running landscapes and placing them on the soles of corresponding ASICS products; we created a long country road for the distance shoe and an urban cityscape for the natural shoe.
Chief Creative Officer
CGI and Retouching
Smoke & Mirrors