ASICS

“The Big Chase”

Info

We created a unique event that was the first to combine immersive theater and running.

Audience members, a group of 60 influencers from around the world, ran 5k through a maze of iconic downtown LA locations, as theatrical performances and interactions unfolded all around them.

The experience was inspired by the film noir genre and told the story of a shape-shifting femme fatale.

The campaign generated 687,000+ positive comments in just 3 days and 27.4 million media impressions, including Vanity Fair, Glamour, Fox News, Yahoo and Runner’s Radar.

Tags

AdvertisingTV/Video

Credits

Creative Director
Tony Bartolucci

Senior Copywriter
Joe Craig

Copywriter
Chase Kimball

Agency
180 Amsterdam

Chief Creative Officer
Al Moseley

Executive Creative Director
Dave Canning

Executive Creative Director
Dan Treichel

Designer
Celia Armitage

Agency Head of Production
Bethany Papenbrock

Agency Executive Producer
Colin Pueschner

Agency Producer
Eline de Roo

Production Company
HELO

Executive Creative Director for HELO
Tom Webster

Executive Producer
Brendan Kiernan

Executive Producer
James Okumura

Immersive experience created by:
Wilderness

Experiential Director
Annie Saunders

Experiential Producer
Mitch Kirsch

Film Director
Zach Guerra

Film producer
Keith Carlsen

Editor
Noah Kistler

Director of Photography
Michael Svitak