DL1961 jeans are made using a fabric technology called XFIT LYCRA®, making them super flexible and comfortable. Because of this, the brand continues to grow in popularity.
I designed the first generation of the company's website, pictured here. I also designed their identity program, stationery, labels, original hang-tag design, and their pocket design, which is still in use today.
The jeans are available in 30 countries and 1,500 specialty stores worldwide, including Bloomingdale’s, Neiman Marcus, Nordstrom, and Saks.
Creative DirectorTony Bartolucci